ferah
Why ferah
The news got heavy. Reading shouldn't.
Feeds fight for your attention, and most of what they win it with leaves you worse off. ferah takes the other side: only the news that does you good, one story at a time, full-bleed, moved by your thumb. Bad news is not filtered out late. By design it never enters the feed.
The gesture model
Lobby → Flow → Detail.
- 01
Lobby
The day meets you as a set of calm entry cards. You pick a lane, not a rabbit hole.
- 02
Flow
Stories arrive as full-bleed vertical cards, one swipe apart. The Reels rhythm, brought to reading.
- 03
Detail
Depth is one move away: swipe into the full story, swipe back out. No tabs, no maze.
Live demo
Try ferah. Right here.
This is the real build, live at ferah.fun. Swipe through the cards, open a story, feel the rhythm. It's still in progress, so treat it as an early look rather than the finished product.
Product principles
Gesture-first
Every core action is a swipe; the interface never makes you hunt and tap.
Vertical stories
Full-bleed cards carry the day. Colour points to the story, not the interface.
Good news only
Sources are scored for what they do to a reader. The heavy ones never make the feed.
A flow that learns
The order adapts to how you read. Gently, transparently, on your terms.
Google Cloud
Personal flow, delivered fast.
ferah is the product at the centre of our Google Cloud credits application. The credits carry the backend from prototype to production:
Sourcing & positivity scoring
Sweeping sources, scoring each story for tone, and serving only what clears the bar.
Usage analytics
Reading the rhythm, swipes, dwell and returns, to keep improving the flow.
Asset storage & delivery
Story visuals stored and served fast, close to the reader.
Live monitoring
Early observability, so the calm on screen is backed by calm operations.
Roadmap
Design mockups
The screens that set the real face of the flow.
Closed beta
Early readers, feedback rounds, fine-tuning the rhythm.
Public launch
Shipping on the cloud setup above. Calm at scale.
Team
The people behind ferah.
Early access
Ready to read a day that leaves you better?
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